As such, they should get a bigger production facility. Azalea also hired a full-time sales person in the Mississippi area and that person helps develop new accounts and checks product placements in surrounding supermarkets.
The Five-Forces model thoroughly exposes what competition is like in the market. Because of this type of compensation scheme, the brokers may be more inclined to look after their products.
Azalea has had great success with its gumbo, but because it only produces gumbo on a large scale, there are many unfulfilled niches left to pursue. Food brokers ensure that their products get good product placements in supermarkets, and with the absence of reliable ones, they cannot always expect that their products are getting prime shelf space.
If they move to a bigger facility, they could get USDA certification and add products that they can sell at a lower price point, translating to bigger, better profits.
Explain its importance, but do not make recommendations or solutions here! As they accumulate more accounts Azalea will begin to build a strong presence in the market.
A few of the threats that the company faces are seafood shortages, lower food prices, and the threat of other gumbo producers entering the market with better tasting products at lower prices.
As such, a good shelf spot will ensure healthy sales. They have a competitive advantage against other competitors with their gumbo because it mostly all they produce and they do it well.
Azalea has dealt well with their uncertainty and is well aware of the risks at hand. If they are not able to acquire a larger facility, they could just stick with their current one and think of ways for improving their production.
Driving forces in the industry Appendix C are evolving as the Value-Added Seafood Industry begins to looks more and more profitable. Azalea Seafood Gumbo Executive Summary A thorough examination of Azalea Seafood Gumbo Shoppe was done to provide a strategic plan that will enable Azalea to maintain long-term growth and a sustainable competitive advantage.
The new cover should include more graphics and colors and should increase the customer relationship towards Azaleas products. More attractive product covers are necessary in order to get not only customer attention but also better product placement on the shelves.
If they stay in that current direction, they could still experience growth but it will be limited. One possible con is since a huge amount of money is involved, the return of investment may take a while. Include Pros and Cons of recommendation.
Introduction of e-commerce The primary task of the plan of action above is to increase the amount of sales, increase the quality, increase the inventory turnover, create new sale methods and create space for speculations about alliances or joint ventures after the next three years. Wages for the quality inspector s can be taken out of existing company funds.
Growth in the first moths may be a little slow due to the possibly steep learning-curve, but I expect that production will stabilize in the long run. This, however, can still greatly increase if they can get those companies to grant them a nationwide distribution.Azalea Seafood Gumbo Shoppe Introduction Found in approximately supermarkets and restaurants, Azalea Seafood and Gumbo Shoppe is among the largest producers of ready-to-eat gumbo with annual revenues in of more than $1 million.
Azalea Seafood Gumbo Shoppe has a competitive advantage of producing one of the best tasting, high-quality gumbo. The company is based in Mobile, Alabama, where there is a big market for seafoods and seafood-based products.
Azalea Seafood Gumbo Shoppe opportunity The objective of this paper is to do an analysis and assessment on the growth opportunities available to Azalea Seafood Gumbo Shoppe (the ‘Company’), one of the largest producers of ready to eat gumbo with annual revenues of more than $1 million.
Azalea Seafood Gumbo Shoppe Essays: OverAzalea Seafood Gumbo Shoppe Essays, Azalea Seafood Gumbo Shoppe Term Papers, Azalea Seafood Gumbo Shoppe Research Paper, Book Reports. ESSAYS, term and research papers available for UNLIMITED access.
Azalea Seafood Gumbo Shoppe and the Value-Added Seafood Industry Azalea Seafood Gumbo Shoppe was established in Mobile, Alabama in The company changed hands once before Mike Rathle, John Addison, and Bill Sibley (who would soon sell his part of the company to Mike and John) took over ownership/5(1).
Azalea Seafood Gumbo Shoppe and the Value-Added Seafood Industry Azalea Seafood Gumbo Shoppe was established in Mobile, Alabama in The company changed hands once before Mike Rathle, John Addison, and Bill Sibley (who would soon sell his part /5(1).Download